Two Tier Affiliate Marketing 101If you’ve come across the concept of two tier affiliate marketing and suddenly had the light bulb click on in your head, you’re not alone. Your competitors and fellow marketers in this exciting business are also wondering how to build a profitable downline and tap into this potential goldmine.
How Two Tier Affiliate Marketing Works
As you can probably guess, in this marketing model, an affiliate partner gets paid for the leads or sales from customers he refers to a merchant’s site, but can also collect a small commission on sales initiated by sub-partners on a level below them who have signed up for the affiliate program on his link.
The attractive feature of two tier marketing is that you can create residual, passive income by leveraging the work of others. Many merchants only pay referring partners once for a customer for a lead and/or the first sale but not for subsequent sales should that customer become a repeat customer. The only way to maximize profits then, is through a two tier program where you can recruit sub-affiliates and get paid for introducing them to the business. (If the program is structured for multi-tier, the sub-affiliate would then bring another person under him and you are paid again.)
The majority of programs you’ll find at networks are one tier but you will come across some two tier affiliate marketing offers if you look for them. Networks such as ClixGalore make it easy for affiliates and even have a special link listed as “Search Two Tier Programs to Join.”
Your Partners Are Not Your Customers
It’s important to give valuable information and assistance to your potential two tier affiliates and encourage them to join the merchant’s site using your ID link. Sub-affiliates are not your customers and they aren’t looking to buy anything. You’re not trying to sell a marketing income downline spot to someone who is shopping for an item on the internet, be it beauty products or car parts.
Those customers are targeted separately at your other niche sites. Your sub-partners want to be your competitors: they want to sell the same products to the same customers you do, only they don’t know how and they’ve come to you to learn that marketing information. Show them the way and give them the links to sign up to be affiliates and start earning those two tier commissions.
Where to Begin?
One way to launch a two tier affiliate marketing niche for yourself is to build a directory of merchant programs on your site. There are many newcomers to this business every day that are eager to read your content and view directories of where to go, find out what to look for, and get an idea of what will be offered when they sign up. You can break the directories up into popular categories, i.e., business-to-business, telecom, internet services, financial and credit card services, casinos, and so on.
Each link will be coded with your affiliate ID. Just remember to join and target the merchants participating in two tier affiliate marketing at your network -- this isn’t going to work if you don’t sort out the 1-tier from the 2-tier programs! Once your sub-affiliates sign up and begin promoting the products or services on their websites, you’ll start making referral income when they receive their commissions.
Where to Join the Best Affiliate Marketing Programs
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